Theatre Samsung

Samsung Design Europe 2004

People love films, in widescreen. Watch ‘Theatre’ start up and transform itself, the start of the entertainment.

Not all programs and movies back in 2004 were broadcast in full 16:9. Theatre expands or contacts dependent on the size of medium. On start up the speakers move apart just like the event of viewing in a movie theatre and stop at a 16:9 or 4:3 ratio screen.


  • Samsung Electronics Co. Ltd.